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"
If you can dream it, you
can do it " - Walt Disney
3D animation as
one of the TOP TEN career choices for the next decade; this is based
on the expanding use of Animation and Graphics in the Entertainment
Industry, Film Industry, Games Developmet, Broadcasting, Web & Internet
applications and Architectural Projects etc.Design has a special contribution
to make in the process of transition from tradition to modernity. Design
helps in humanising technologies and increasing interfaces for a knowledge
economy.
3d Animation today has come a long long way from what started off as
caricaturing in magazines and 2d animation.
Animation is defined as the art in movement. Animation consists of imagining
and representing action. It is not making drawing move but, in essence
drawing movement. Animation can give us magic and illusion and also
moments of intense and moving realism. No other medium offers so much
potential of production and flexibility at one time. The impact of animation
as a technique is acknowledged through its steadily increasing use by
various streams for commercial purposes.Animation has infiltered all
areas of audio-visual communication. Animation is also used in marketing,
public relations, personnel training and publicity.
Animation studios offer the maximum in terms of turnover and employment.
Most films are made by independent studios.The use of digital technology
adds immense value to the films creative potential and helps the production
save substantially on time and money. Television
and Cinema are powerful motivators for the rapid development of animation.
It is used for the creation of titles, logos. Mainly, animation is exploited
in the area of character animation and visual effects.Animation is used
in education and research to explain fundamental concepts to the students.
In the industrial sector, animation is an excellent method of mass communication
as it does not have any language barriers and has the ability to communicate
on a global level to a wider audience.
Television and films, apart from being a source of entertainment, also
serve as the medium for spreading social and political awareness and
informaation on the diversity of lifefstyles, places and people. The
film and Animaion industry is vast and for a technically trained person
who has creativity and zeal opportunities are available in : film studios,
production companies, editing studios, advertising agencies and animation
studios.
